The following are some of the most common ways that my clients ask me to help them, drawing from strategic design, service design, product design, research, and sales practices.
Opportunities to deliver more value through
your product strategy, design, and roadmap – e.g. segments, value prop, UX, UI, features.
Deeper understanding of your users, and competitor's users, to strengthen your product value proposition and design focus.
Analyse the design and features of leading products to work out where you need to keep up and how to leapfrog competitors.
Challenge who you should target, your value prop, positioning, and features, to find opportunities to deliver more value.
Build a holistic blueprint for your future product experience, to align teams on the delivery roadmap and value to capture.
Deliver design refinements, and validate with real users, to gather the evidence you need to de-risk product changes.
Opportunities to capture more value through your strategy, positioning, and model – e.g. business goals, advantage, revenue, margins.
Pain points and unmet needs from internal teams, partners, and others in your value chain to strengthen your operating model.
Analyse competitor offerings and positions to strengthen your own market position, competitive advantage, and 'right to win'.
Opportunities to get more value out of your existing customers, new customers, or new lines of revenue to improve your top-line.
Opportunities to reduce costs and wasted effort in your daily operations, to improve your margins and bottom-line.
Run controlled experiments to test ideas and assumptions, to gather the evidence you need to de-risk any changes.
Opportunities to get more value from your
target buyers, offerings, and approaches – e.g. archetypes, messaging, tactics, assets.
Deeper understanding of your target customers and what resonates (or not) to strengthen your growth strategy.
Analyse how competitors are communicating their offerings and value, to strengthen your own value proposition and messaging.
Challenge who you are targeting, your proposition, messaging, sales and marketing, to find opportunities to capture more value.
De-risk your growth strategy before going live to market through early tests with representative buyers.
Design and run campaigns in-market, analyse the impact, and keep refining to build traction and capture more value.