Case study // UK’s first DIGITALLY ENABLED fertility clinic
Challenge
"Do I have the right product-market fit to secure the investment I need to launch my venture?"
My client was the CEO of a venture looking to target the UK fertility market, with a product that would allow women to manage certain IVF processes from home, sharing data with their clinic to optimise the treatment.
The problem was, my research findings showed that they did not have product-market fit. So, I helped to pivot the venture, designing a service around real women’s needs, which investors did go on to back.
I helped:
- Lead the research to find a customer/market need
- Set the strategic direction for the proposition
- Define the business model
- Design the holistic service experience
- Scope the MVP for launch
Impact
✓ From a clinic-centric process to a patient-centric service
✓ Reduced pain points throughout a very stressful journey
✓ Gained investment and launched to market
✓ Expanded business model to leverage data and AI
✓ Helped more women and couples to have children!
Examples // activities, artefacts, outputs
