James Bailey

James BaileyJames BaileyJames Bailey
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James Bailey

James BaileyJames BaileyJames Bailey

Signed in as:

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  • Home
  • Portfolio
    • Portfolio
    • Uber of Helicopters
    • Renewable energy venture
    • Digital fertility clinic
    • App-first transformation
    • Gallery
  • Blog
  • Contact

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Portfolio // James Bailey

After 16+ years I've worked across a variety of verticals, B2B, B2C, and design challenges

The following are some of the clients I've had the privilege to work with. Helping to win and shape work, lead teams, and getting hands-on to deliver design value.

Case studies

'Uber of helicopters’ service that takes you door-to-door

'Uber of helicopters’ service that takes you door-to-door

'Uber of helicopters’ service that takes you door-to-door

"How do we leverage our B2B assets to create a new B2C proposition and business that will lead the market?"

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App-first transformation to better serve 1.7m+ customers

'Uber of helicopters’ service that takes you door-to-door

'Uber of helicopters’ service that takes you door-to-door

“How do we transform into an app-first bank that delivers great customer and business outcomes?”

Read More

Renewable energy venture piloted in 100k UK homes

Designing the UK's first digitally enabled fertility clinic

Designing the UK's first digitally enabled fertility clinic

"How do we turn a tech hypothesis into a fully realised product and service offering that
we can pilot in 100k UK homes?"

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Designing the UK's first digitally enabled fertility clinic

Designing the UK's first digitally enabled fertility clinic

Designing the UK's first digitally enabled fertility clinic

"Do I have the right product-market fit to secure the investment I need to launch my venture?"

Read More

Other Clients // WON and WORKED ON

Apple’s global reseller platform,
new name, identity, and vision


Consumer Goods 

apple.com

Tackling Type 2 diabetes through data and behavioural change


Health & Wellbeing 

counterweight.org 

Sky Q TV product and remote 
de-risked before launch


Media & Entertainment

sky.com

Kraft-Heinz new mass-market products launched to shelves


Consumer Goods

heinztohome.co.uk

EDF customer account journeys and experiences strengthened


Energy & Utilities

edfenergy.com

Channel 4 TV product journeys and experience optimised


Media & Entertainment

channel4.com

Cynergy Bank’s holistic service design transformation


Financial Services

cynergybank.co.uk

Easyjet booking journey optimisation to reduce drop-out rates


Travel & Hospitality

easyjet.com

Transforming old ways of working through grass roots initiatives


Financial Services 

mandg.com

Contact me for full details

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