Portfolio // James Bailey
After 15+ years I've worked across a variety of verticals, B2B, B2C, and design challenges
The following are some of the clients I've had the privilege to work with. Helping to win and shape work, lead teams, and getting hands-on to deliver design value.
Case studies
'Uber of helicopters’ service that takes you door-to-door
'Uber of helicopters’ service that takes you door-to-door
'Uber of helicopters’ service that takes you door-to-door
"How do we leverage our B2B assets to create a new B2C proposition and business that will lead the market?"
Renewable energy venture piloted in 100k UK homes
'Uber of helicopters’ service that takes you door-to-door
'Uber of helicopters’ service that takes you door-to-door
"How do we turn a tech hypothesis into a fully realised product and service offering that we can pilot in 100k UK homes?"
Designing the UK's first virtual fertility clinic
New wealth management and financial planning proposition
New wealth management and financial planning proposition
"How do we de-risk our venture and make sure that we’re offering a service that customers want and investors will back?"
New wealth management and financial planning proposition
New wealth management and financial planning proposition
New wealth management and financial planning proposition
"How do we leverage our existing assets to offer a wealth management and financial planning service?"
Other Clients // WON and WORKED ON
Service design masterclasses at SDN / iXDA global conferences
Design coaching
User research and product design to strengthen flight booking journeys
Travel & Hospitality
Let's work together // directly or a contract
I can shape work with you directly, or fulfil an open contract, typically delivering:
- Research insights from internal, external, competitor, market perspectives
- Strategic direction for products, services, and business models
- Service design from the macro experience down to micro touchpoints
- Product consultancy for features, journeys, prototypes, UX, UI, IA, usability
- Workshops to generate ideas and content, make decisions, build alignment
- User research to test assumptions, refine and validate designs, de-risk change
- Stakeholder management to build strong relationships and gain buy-in
- Leadership and hands-on design within multi-disciplinary teams to deliver
- Coaching and mentoring to up-skill team design capabilities
- Sales support to strengthen growth strategies and scale the business