Case study // Renewable energy venture
Challenge
"How do we turn a tech hypothesis into a fully realised offering that we can pilot in 100 UK homes?" – my client had the idea of using blockchain to manage trading in a peer-to-peer solar energy community. But it was just a hypothesis. They needed a real service and product that could be piloted live in market.
Approach
Finding a genuine customer problem to solve and a strategic direction for the proposition was step one. Followed by developing the brand, service experience and product that was ready to pilot in 100k homes.
I helped:
- Lead the research to find a customer/market need
- Set the strategic direction for the proposition
- Develop the brand and creative direction
- Design the holistic service experience
- Design the MVP through Agile sprints for the pilot
- Validate the product through user testing
Examples // activities, artefacts, outputs
