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1210's Design
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    • Freelancer for hire
    • Unhappy Paths Workshop
    • Hidden Risks Workshops
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    • Portfolio
    • Uber of Helicopters
    • Renewable energy venture
    • Virtual fertility clinic
    • New wealth proposition
    • Gallery
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Case study // Renewable energy venture

Challenge

"How do we turn a tech hypothesis into a fully realised offering that
we can pilot in 100 UK homes?" – my client had the idea of using blockchain to manage trading in a peer-to-peer solar energy community. But it was just a hypothesis. They needed a real service and product that could be piloted live in market.

Approach

Finding a genuine customer problem to solve and a strategic direction for the proposition was step one. Followed by developing the brand, service experience and product that was ready to pilot in 100k homes.

I helped:

  • Lead the research to find a customer/market need
  • Set the strategic direction for the proposition
  • Develop the brand and creative direction
  • Design the holistic service experience
  • Design the MVP through Agile sprints for the pilot
  • Validate the product through user testing

Examples // activities, artefacts, outputs

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