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1210's Design
  • Home
  • Offering
    • Freelancer for hire
    • Unhappy Paths Workshop
    • Hidden Risks Workshops
    • Toolkit
  • Portfolio
    • Portfolio
    • Uber of Helicopters
    • Renewable energy venture
    • Virtual fertility clinic
    • New wealth proposition
    • Gallery
  • Blog
  • Contact

Freelancer for hire // James Bailey

Over 15+ years I've built up a hybrid design skillset working across verticals, B2B and B2C

I can jump into the design process anywhere and deliver value.

How I can help you

Invent – I can help you launch with the strongest possible product, service, and business model to capture new value.


  • Strategic direction for the business model and holistic experience
  • Define all service and product experiences that will deliver value
  • Deliver product design foundations and roadmap for success

Strengthen – I can help make your product, service, and business model work harder and deliver the value you need.


  • Strengthen the proposition, business model, positioning
  • Deliver a market leading product and service experience
  • Optimise the roadmap and build alignment for change

Scale – I can help you capture more value from the market out of existing products, services, and business models


  • Opportunities to increase top and bottom lines and innovate
  • Optimise the business model and holistic experience
  • Scale the product design, features, and roadmap

James is a highly skilled designer and facilitator. His ability to adapt to different situations is impressive, but what stands out the most is his unwavering focus and determination to succeed!


Chief Design Officer

Rare hybrid skillset

Strategic Design

Strategic Design

Strategic Design

Deliver more value into people’s lives and back into the business at the same time through your products and service.


I can audit, benchmark, and strengthen the strategic design of your product, service, and business model, and help you deliver more value.

Service Design

Strategic Design

Strategic Design

Ensure end-to-end experiences, and everything behind the scenes, works in harmony to deliver value.


I can help you design and blueprint the holistic experience, from macro journeys right down to micro touchpoints and interactions.

Product Design

Strategic Design

Product Design

Make sure people are getting the value they need through specific product features and interactions.


I can provide consultancy and get hands-on to strengthen product visions, features, journeys, prototypes, UX, UI, IA, and usability,

Research

Strategic Design

Product Design

Find out how to deliver more value, de-risk assumptions, and validate solutions, by gaining evidence from real people


I can deliver insights and evidence from internal, external, competitor, and market perspectives to strengthen your strategy and design.

Let's work together // directly or a contract

I can shape work with you directly, or fulfil an open contract, typically delivering:

  • Research insights from internal, external, competitor, market perspectives
  • Strategic direction for products, services, and business models
  • Service design from the macro experience down to micro touchpoints
  • Product consultancy for features, journeys, prototypes, UX, UI, IA, usability
  • Workshops to generate ideas and content, make decisions, build alignment
  • User research to test assumptions, refine and validate designs, de-risk change
  • Stakeholder management to build strong relationships and gain buy-in
  • Leadership and hands-on design within multi-disciplinary teams to deliver
  • Coaching and mentoring to up-skill team design capabilities
  • Sales support to strengthen growth strategies and scale the business

Let's chat

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