Toolkit // James Bailey
After 15+ years I have built up a wide range of design capabilities and methods
The following are some of the most common ways that my clients ask me to help them, drawing from strategic design, service design, product design, research, and sales practices.
Product / Service focused
Design audit
Design benchmark
User insights
Opportunities to deliver more value through
your strategy, design, and roadmap – e.g. segments, value prop, touchpoints, UX, UI.
User insights
Design benchmark
User insights
Deeper understanding of your users, and competitor's users, to strengthen your value proposition and design focus.
Design benchmark
Design benchmark
Design benchmark
Analyse the design of leading services and products to work out where you need to keep up and how to leapfrog competition.
Design strategy
Design & Validation
Design benchmark
Refine who you should target, your value prop and positioning, and what you need to offer end-to-end to deliver real value.
Design blueprints
Design & Validation
Design & Validation
Build a holistic blueprint for the end-to-end experience to align teams on the delivery roadmap and the value to capture.
Design & Validation
Design & Validation
Design & Validation
Ideas, concepts, prototypes, POCs, and other design deliverables; validated with real users to gather the evidence you need to proceed.
Strategy / Business model focused
Business model review
Business model review
Business model review
Opportunities to capture more value through your strategy, positioning, and model – e.g. business goals, advantage, revenue, margins.
Value chain insights
Business model review
Business model review
Pain points and unmet needs from internal teams, partners, and others in your value chain to strengthen your operating model.
Competitor benchmark
Business model review
Competitor benchmark
Analyse competitor offerings and positioning to strengthen your own market position, competitive advantage, and 'right to win'.
Improve top-line
Improve bottom-line
Competitor benchmark
Opportunities to get more value out of your existing customers, new customers, or new lines of revenue, to improve your top-line.
Improve bottom-line
Improve bottom-line
Improve bottom-line
Opportunities to reduce costs and wasted effort in your daily operations, to improve your margins and bottom-line.
Experiments
Improve bottom-line
Improve bottom-line
Run controlled experiments to test ideas and assumptions, to gather the evidence you need to de-risk any changes.
Growth / Sales focused
Growth strategy review
Growth strategy review
Growth strategy review
Opportunities to get more value from your
target buyers, offerings, and approaches – e.g. archetypes, messaging, tactics, assets.
Buyer insights
Growth strategy review
Growth strategy review
Deeper understanding of your target buyers and what resonates (or not) with them, to strengthen your growth strategy.
Market benchmark
Growth strategy review
Market benchmark
Analyse how competitors are communicating their offerings and value, to strengthen your own value proposition and messaging.
Growth strategy
Customer testing
Market benchmark
Refine who you are targeting, your proposition, messaging, sales and marketing, to capture even more value.
Customer testing
Customer testing
Customer testing
De-risk assumptions in your growth strategy through controlled tests with representative buyers that build confidence in your strategy.
Growth campaigns
Customer testing
Customer testing
Design and run campaigns in-market, analyse the impact, and keep refining to build traction and capture more value.